Marlene Harder Bogard is the Executive Director of Mennonite Women USA. She will retire in July 2018. Previously, she served as Minister of Christian Formation and Resource Library Director for the Western District Conference of Mennonite Church USA for 25 years while living in Newton, Kansas. Marlene cares deeply about Christian faith formation in all stages of life and is drawn to help folks develop ways of connecting with God in creative and meaningful ways. Her background includes serving on the Dove’s Nest board, Spiritual Director training, and teaching youth ministry at Bethel College in North Newton, Kansas.
If you are holding Timbrel in your hands as you read this – congratulations, you enjoy reading on paper! If you are reading this on your phone or computer, thank you, you discovered it on our blog.
For the past 100 years, Mennonite Women has depended on printed materials to share our mission. Our history includes hand-written letters, newspaper articles, phone calls, paper mass mailings, events and magazines. As little as five years ago, our magazine, Timbrel was still considered our primary voice. Today, our social media networks are equally important – to network, share ministry highlights, promote coming events and draw attention to women’s visionary voices. Print was once prominent; now we have many channels through which we stay connected and strong. The times they are a-changing, and MW USA has to be continually on the lookout for ways of reimagining its witness in this digital age.
24/7/365 If you, like most people, have a smartphone, these numbers represent how often you have access to the Internet. Any hour of the day, any day of the week and any week of the year, we can be connected.
1,896 This is how many clicks MW USA received on our Centennial Resources web pages in the last year. Almost 2,000 people read a prayer or story, watched a video, downloaded art or graphics or used a drama. Because we posted these resources online, anyone could access them with a computer 24/7/365. None of them were available in print form. It would have cost a fortune to print them and mail them. Posting the resources on our website was a viable way to make them available.
3,420 This is how many people subscribe to Grapevine, our monthly newsletter. Out of 3,420 subscribers, 1,240 recipients open our newsletters within the first 24 hours of receiving it. Grapevine is not available in print, but you can print it yourself, or you can forward this newsletter to anyone or use any pieces for your social media posts, newsletters for your women’s group or congregation. We always need your help to share our resources.
6,437 One week in February, we reached this many Facebook users through posts about our summer event, Empowering Women: Claiming Healthy Personal Boundaries. This number reaches far beyond the scope of Timbrel.
258 And finally – the Blog: Mennonite Women Voices. The idea behind a blog is to post a story, encouragement or testimony that will serve as inspiration for other readers. The majority of the blogs published on our website do not have another home and are not available in print. We republish blog posts with permission from other organizations. Once in a while we will re-publish an article from Timbrel as a blog. These processes are a way of optimizing content, a way to push around news and inspiration from one place to another, and it is only possible through digital technology and social media.
Every day, my work is dependent upon technology. MW USA has staff in four states and three time zones. We meet monthly over a video platform. Almost all of my meetings with planning groups and board members take place in this way. Indeed, it is a way of working that many of us could not imagine even 10 years ago, and a fantastic blessing.